Apple and Google's AI Tango: A New Era for iPhone Features
Mar 19, 2024
According to Bloomberg News, Apple is reportedly in negotiations to integrate Google's Gemini artificial intelligence engine into the iPhone for new features expected this year. Although details such as the terms, branding, or implementation of the AI agreement remain undecided, Alphabet shares surged more than 6% in early U.S. trading, while Apple saw a 2.5% increase. The potential deal, if finalized, could see Google's AI services reaching over 2 billion active Apple devices, potentially aiding Google's efforts to compete with Microsoft-backed OpenAI. No official announcements are expected until Apple's annual developer conference in June.
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