Midle's AI-Driven Solution Counters Elon Musk's 'Engagement Farming' Critique in Web3 Marketing

Midle, a Web3 marketing platform, has introduced an AI-driven anti-bot system in response to Elon Musk's concerns about "engagement farming" in digital marketing. Musk's proposal to charge users for posting aims to combat the prevalence of bots, which constitute 40% of users in the Web3 ecosystem. Midle's platform allows users to earn rewards for completing tasks across social media and blockchain networks, offering solutions for brands with varying budgets. Their AI tool analyses wallet addresses and user behaviour to detect and prevent suspicious activity, ensuring genuine user interactions and campaign effectiveness. Additionally, Midle plans to launch a utility token in May and June, introducing discounts and premium features for transactions made with it. With support from notable entities like BNB Chain and Covalent HQ, Midle aims to revolutionise Web3 marketing by offering data-driven strategies and combating issues like bot-driven engagement farming.