Enhancing Web3 Rewards: The Role of AI in Airdrop Campaigns and MarketingFi Growth

Web3 marketing campaigns are increasingly leveraging artificial intelligence (AI) to enhance airdrop campaigns and combat issues like bot attacks and token farming. Projects like Cookie3 are integrating AI-powered analytics into their platforms to incentivize genuine community engagement while deterring malicious actors. Cookie3, as a strategic partner of Cookie DAO, offers an AI data layer designed specifically for the MarketingFi space, aiming to create a transparent marketing economy within the Web3 ecosystem. By leveraging AI technology, these platforms aim to improve targeting, enhance user engagement, and ensure the authenticity of interactions, thereby maximising the effectiveness of airdrop campaigns and promoting sustainable growth within the Web3 community.