Apple's Vision Pro Gains Traction Among Fortune 100: Metaverse Enterprise Adoption Surges

Apple's Vision Pro headset has gained significant traction among Fortune 100 companies, with over half of them having purchased at least one unit, according to CEO Tim Cook's announcement during Apple's first quarter earnings call in 2024. Despite its limited penetration in the consumer market, where more affordable options like Meta's Quest line dominate, the Vision Pro's focus on mixed and augmented reality experiences has positioned it as a key player in the enterprise sector. These companies are utilizing the headset for a variety of metaverse-related functions, such as medical training where cadavers are unavailable. Cook hinted at an upcoming update during the earnings call, suggesting that the Fortune 100 adoption is just the beginning, and teased a product announcement event called "Let Loose" scheduled for May 7, potentially related to a new version of the Vision Pro.