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Apple Delays AI Features in EU Over Digital Markets Act Compliance Concerns

Jun 21, 2024

Apple Delays AI Features in EU Over Digital Markets Act Compliance Concerns
Apple Delays AI Features in EU Over Digital Markets Act Compliance Concerns
Apple Delays AI Features in EU Over Digital Markets Act Compliance Concerns

Apple will delay the release of several new features, including Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing, in the European Union due to concerns over the Digital Markets Act (DMA). The DMA, effective from May 2023, imposes strict rules on large tech companies, or "gatekeepers," to ensure fair competition and user control over data. Apple cited the DMA's interoperability requirements as a potential threat to user privacy and data security, prompting the decision to hold back these features in the EU​ (Digital Markets Act (DMA))​​ (Digital Markets Act (DMA))​.The DMA aims to regulate interactions with third parties and user data control, with violations potentially resulting in significant fines up to 20% of a company's global revenue for repeated offenses. Apple, along with other major tech firms like Alphabet, Amazon, Meta, and Microsoft, is under scrutiny to comply with these regulations. The European Commission has opened several investigations into potential non-compliance by these companies​Apple will delay the release of several new features, including Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing, in the European Union due to concerns over the Digital Markets Act (DMA). The DMA, effective from May 2023, imposes strict rules on large tech companies, or "gatekeepers," to ensure fair competition and user control over data. Apple cited the DMA's interoperability requirements as a potential threat to user privacy and data security, prompting the decision to hold back these features in the EU​ (Digital Markets Act (DMA))​​ (Digital Markets Act (DMA))​.The DMA aims to regulate interactions with third parties and user data control, with violations potentially resulting in significant fines up to 20% of a company's global revenue for repeated offenses. Apple, along with other major tech firms like Alphabet, Amazon, Meta, and Microsoft, is under scrutiny to comply with these regulations. The European Commission has opened several investigations into potential non-compliance by these companies​ (Apple)​​ (MacRumors)​.